Bulk Email Software: HTML Mistakes to Avoid

HTML email marketing is a tool commonly used by legitimate businesses and spammers.  Due to an ongoing onslaught spearheaded by the latter group, would-be marketers need to very cautious of the grave mistakes that will either send their mail to quarantine or a trash folder.  Without further ado, here are some bulk mail HTML pitfalls you should avoid at all costs:

Poor List Management

Your strategy will continue to produce failed results if you continue to improperly mange your list.  This essentially means that you are marketing to the wrong audience.  It may all sound elementary, but it can lead to trouble depending on the methods that were used to build your list.  Now if you have built a clean list through a confirmed opt-in, this shouldn’t be much of a problem.  Even if people are slow to react to your message, you at least have the confirmation needed to consistently reach out to them.  Things get more complex and potentially more chaotic when desperation leads you to purchase lists from other people.  Though you may have paid a pretty penny for the names, buying a list can be considered the cheap route to unhappy campers and spam complaints.  

Providing Weak Content

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So You Want to Pick an Email Provider?

There are so many email providers out there that it can be difficult to figure out which one will best suit your needs. Here are some of the major factors to consider.  

1)  Usage: This is generally divided into commercial and non-commercial usage. If you’re simply looking for a personal email address then you won’t need to shell out a dime. You can, of course, pay for upgraded plans if you so desire.

Businesses should ideally have an email address that reflects either the business or domain name. These commercial accounts are usually more secure and feature-driven than personal email accounts. However, the choice is ultimately yours.

2)  Availability: Pick a name…any name. Now try to sign up for a Hotmail or Yahoo email account with that name. Chances are if you can think it, it’s been taken. You have a higher probability of getting a short, easy to remember email address from a smaller, lesser known email provider. If you really want to open an email account with one of the larger providers, your best bet is a combination of letters and numbers.

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